Have you ever thought of hiring a baby to promote your products? Seriously! The world of baby influencers has grown along with the general rise of influencers in digital marketing. Baby brands are learning that young parents trust product reviews and parenting advice from social media influencers who they bond with. Choose the Right Platform …
Parents today face information overload. The dizzying array of information sources can be overwhelming. Savvy retailers market to new parents by tapping into the resources parents value most to help them discover the products they need. Digital Marketing Sources Dominate Past generations may have relied on parents or grandparents who lived nearby for advice or …
It’s time to start planning your holiday displays and sales promotions. At the top of YOUR list should be lots of little items that families are looking for to fill holiday stockings and gift baskets! Holiday gifts in the first year of life tend to be practical – clothes, teething items, grooming accessories and keepsakes. It …
New parents have worries, and as a retailer you are often in the position to lend an ear, a word of advice, and a solution – right in your store! A simple solution to a common problem The Bean-b-Clean brush is an ideal choice for retailers that want to be seen as a source for …
Baby retailers know that the year-round market for baby care and parent convenience items often comes down to timing. Having the right items in stock and available at the point of sale right when they are needed, can make or break a sale. The cash register or online shopping cart is the only spot where …
Millennials, those born between 1981 and 1994, are giving birth to a new generation. In fact, eighty percent of new moms today are Millennials. If you’re marketing to parents, it helps to know what drives Millennial spending. A National Retail Federation study from 2018 observed that Millennials have always been difficult to predict and pin …